The General store owner appeared in the episode Look Who's Purging Now, being one of the natives of the Purge planet. Rick stopped on the planet for some windshield wiper fluid, and the store owner gave him some, for free, along with two Purgenol-free Yummy' Yums candy bars. He admitted to Rick that during the purge he does "some pretty bad stuff."
He was later seen during the purge, leading an group of people against Rick and Morty. The entire group, including the General Store owner, is killed by Rick and Morty wearing weaponized suits.