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I was Zuckerberging people before Zuckerberg's balls dropped. I'm the Devil, biatch! WHAT WHAT?!
—to Summer when he kicks her out of his business.[src]

Mr. Lucius Needful, also known as the Devil, is the main antagonist of Something Ricked This Way Comes. Lucius is an eccentric gentleman who runs a vintage antique shop called Needful Things. He hires Summer to help work around the shop, which sells cursed merchandise.

Personality

Mr. Needful is shown to be dark and menacing, but treats Summer with respect. He receives joy in giving unsuspecting customers cursed items, and does his best to ensure he runs a successful business.

Examples of his products include:

  • Aftershave that attracts women but makes the user impotent.
  • A microscope that will show the user knowledge beyond comprehension but will also make them retarded.
  • A typewriter that writes bestselling murder mysteries but also makes the stories occur in real life.
  • Skin cream that makes women prettier but also blinds them.
  • Running shoes that allow the wearer to run fast but also makes them run until they die.
  • Boxing gloves that will make the wearer the national boxing champion... in 1936 where they would be trapped in a time loop, winning the same fight over and over again for eternity.

It's later revealed that he is, in fact, the Devil. While his relationship with Summer starts off strong, he eventually would toss her aside when his next business n33dful.com would take off.

Mr. Needful and Rick quickly developed a dislike for each other, and Rick took great joy in ruining Mr. Needful's shop by creating the anti-cursing business Curse Purge Plus!.

Appearances

Season 1

Other Media

Trivia

  • Mr. Needful and his shop, Needful Things, is a parody of the novel "Needful Things" by Stephen King.
  • Mr. Needful's design is based on Mr. Dark from the 1983 Disney adaptation of Ray Bradbury's Something Wicked This Way Comes.
  • The black turtleneck he wears after becoming successful is a reference to Steve Jobs, the co-founder of Apple.
  • After he "Zuckerbergs" Summer, he picks up a fiddle and begins playing it, a possible allusion to the Charlie Daniels Band's 1979 hit, "The Devil Went Down to Georgia".
  • Summer refers to his betrayal of her as a "Zuckerburging", which is a reference to when Mark Zuckerburg screwed over his partner, and co-founder of Facebook, Eduardo Saverin by diluting his shares.
  • In the Rick and Morty Rickstaverse game, the discarded manuals to multiple N33dful.com products can be seen.
  • Mr. Needful "Zuckerberging" Summer might be the result of her use of a monkeys paw, as it was the one item left that was still cursed.
    • The paw was based off the exact same item in the 1902 short story "The Monkey's Paw" by W. W. Jacobs, in which a monkey's paw can grant the owner three wishes, but at hellish consequences for tampering with fate, further proving that Summer being "Zuckerberged" was very likely a negative drawback from using the paw.

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Alternate versions of the main characters
Ricks Adjudicator RickAfro RickAlien RickAntenna RickAqua RickBald RickBig Fat RickBootleg Portal Chemist RickC-131C-132Cat RickCommander RickCop RickCowboy RickCronenberg RickCurly-haired RickCyclops RickD-99D716D716-BD716-CDumb RickEvil RickEvil Rick's Target DimensionFancy RickFascist RickFemale Doofus RickGarment District RickGiant butt-eating RickGoo Monster TargetGuard RickHologram RickHothead RickInsurance RickInvestigator RickJ-22J19α7J19ζ7Josuke RickJuggling RickK-22K-83Little Ricky Wrap-it-upLizard RickMaximums RickimusMechanical RickMega Fruit Farmer RickMemory RickMorty RickPlumber RickPrivate Sector RickQuantum RickRadar RickRegional Manager RickRetired General RickReverse Rick OutrageRicardo MontoyaRick D. Sanchez IIIRick Guilt RickRick PrimeRicktiminus SancheziminiusRiq IVRobot RickS-223Salesman RickSimple RickShrimp RickSlow Jamz RickSlow RickSolicitor RickSupreme Guard RicksBarber RickTeacher RickTeddy RickThe Scientist Formerly Known as RickToxic RickWasp RickWeird RickWoman RickYellow Shirt RickYo-Yo RickZeta Alpha Rick
Mortys 304-X9-2184CAlien MortyAntenna MortyAqua MortyArtist MortyBald MortyBartender MortyBig Head MortyBig MortyBlue Shirt MortyC-131C-132Campaign Manager MortyCat MortyConstruction Dancer MortyCop MortyCowboy Dancer MortyCowboy MortyCronenberg MortyCrop Top MortyCult Leader MortyCyclops MortyDipper MortyEric Stoltz Mask MortyEvil MortyEvil Rick's Target DimensionFascism-fighting MortyFascist MortyFlower MortyFreckled MortyGenius MortyGiant butt-eating MortyGlasses MortyGoo Monster TargetHammerhead MortyK-22Lawyer MortyLeft-Handed MortyLizard MortyLong Sleeved MortyMabel MortyMechanical MortyMorty Mart Manager MortyMortytown LocosPurple MortyRobot MortyRodent MortySimulation MortyShrimp MortySlick MortyTortured MortysToxic MortyToy MortyTrunk MortyWaiter MortyWasp Morty
Summers 304-XC-1239C-132Summer (Cronenberged dimension)Evil Rick's Target DimensionEvil Summer CloneMechanical SummerS-223Wasp Summer
Jerrys 304-XAbandoned JerrysC-132Jerry (Cronenberged dimension)C-500AD-324Evil Jerry CloneEvil Rick's Target DimensionFemale JerryIdeal JerryJ19α7MythologPresident JerrySelf-Congratulatory JerryWasp Jerry
Beths 304-XBeauty Mark BethC-1239C-132Beth (Cronenberged dimension)C-137C-500ACat BethCowgirl BethEvil Beth CloneEvil Rick's Target DimensionGoddess BethMythologSpace BethWasp Beth
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