Max (Formerly known as HBO Max) is an American subscription video on demand streaming service from WarnerMedia (Now Warner Bros. Discovery). The service launched on May 27, 2020 as HBO Max and rebranded as Max on May 23, 2023, as a result of Warner Bros. Discovery moving on to replace HBO Max with a newly rebranded service and a shortened name.
Max is based on Warner Bros. Discovery's HBO premium TV service and includes all of its programming, plus a range of additional original programming and library content from all parts of Warner Bros. Discovery, as well as third-party content providers from which Warner Bros. Discovery bought streaming rights.
According to AT&T (WarnerMedia's then-parent company), Max had 8.6 million activated subscribers on September 30, 2020. As of the same date, the service had a nominal total of 28.7 million subscribers, with the balance made up of HBO pay TV customers whose subscriptions make them eligible for free access to Max, but who had not activated by that time.