In 2016, Funko began producing a line of Rick and Morty-themed POP! Vinyl figures under the POP! “Animation Series”.
In early 2017, they announced a partnership with Cartoon Network to expand the line which would include plushes, key-chains, housewares, apparel and accessories, and a line of fully posable action figures, which can combine to build Snowball, on top of expanding the already existing line of Pop figures.