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Private Sector Rick was one of several Ricks candidates in the election for the next president of the Citadel of Ricks. He was initially leading the polls (until Candidate Morty took the lead following the debate and eventually won).
It was shown that he didn't take Candidate Morty very seriously and neither did the other candidates.
He can be seen in a side room, along with Rick Guilt Rick and Retired General Rick, when the bodies of Ricks killed by Evil Morty's order are being loaded into the airlocks to be disposed into space. Shortly afterward, Private Sector Rick was also killed on Evil Morty's orders, his lifeless corpse visibly floating in space with other Ricks and Mortys ejected from the Citadel.